Cell C's 2016 CEO Awards were a glamorous and entertaining affair, which revolved around the company's clients, distributors, dealers and staff. The CEO of Cell C, Jose dos Santos, was front and centre to present awards to staff for who had displayed exceptional performances and raised standards during the year.
This year the Ambassador of the Year award was won by Richmark Holdings Executive Chairman, Gavin Varejes. He won the award in recognition of his contributions and continued loyalty to Cell C and Mr Dos Santos.
Gavin Varejes is a prominent player in the cellular industry in South Africa. He first entered the sector in 1994, having previously managed the interests of his family-controlled holding company across various markets, including consumer electronics. He joined the cellular industry through DDM Cellular, a large scale importer and distributor of phones and accessories. Under his leadership, the company was merged with Star Call and later run under the Euro Point Communications SA banner. Varejes was at the helm from start to finish, creating the leading cellular accessory business in South Africa
Cell C is one of the fastest growing players on the South African market. After launching operations in 2001, the company steadily carved out a niche in the market, managed to accumulate 9 million subscribers by 2012, before surging to 20 million plus in 2015. The growth and momentum of Cell C can be attributed to the group’s core values and leadership. They have gone from strength to strength under Alan Knott-Craig and Jose Dos Santos.
Gavin Varejes is the CEO of Richmark Holdings LTD and the President of SARLA (South African Rugby Legends association)